Video replay of the full homepage on desktop
Define
Spherex, an emerging AI media leader, was hindered by a critical business obstacle: their advanced technology was misrepresented by an outdated website.
This disconnect undermined their credibility and acted as a significant barrier to market entry, preventing them from securing key investors and clients. The goal was to deliver a complete rebrand and high-performance website under tight budget and time constraints.
my role
Project Lead, UI/UX & Visual Designer, Copywriter, Webflow Developer
services
Strategic Branding, UI/UX Design, Web Development, Copywriting, Project Management
tools
Figma UI/UX, Webflow, Claude LLM, Perplexity LLM, Figma Prototyping
Video replay of the full homepage on desktop
Design
A Strategy-First,
Agile Execution
I fused strategic business goals with technical precision. Beginning with market research, I identified a unique brand position that blended a human-centric aesthetic with a clear technological edge to build trust and authority.
Using an agile approach, I first designed core pages in Figma to establish a component-based system. This library of reusable UI assets allowed rapid development in Webflow while creating a scalable, cost-effective system for long-term management.
SX Blue
#19ACFF
SX Red
#FF7359
SX Cream
#F2ECE0
SX Dark
#F2ECE0
I explored a lot with 3D modeling, copy direction, and vibes.
Moodboard for the vibes and inspo of the website, and visual language.
The blog functionality out in the wild.
Deliver
Delivering a high-impact asset.
The result was a fully-realized digital platform that transformed Spherex's brand and equipped them for immediate market entry.
Key Metrics
Enabled Market Entry: The new website gave Spherex a credible platform to launch AI solutions and capture revenue opportunities.
Maximized Long-Term ROI: The component-based design lets Spherex update and expand the site independently, reducing ongoing costs.
Established a Marketing Foundation: A unified brand identity and strategic messaging set the stage for future marketing and sales.
Technical & Creative Highlights
Purposeful Visual Language: A modern aesthetic combining trustworthy serif fonts with clean, innovative layouts.
Component-Based Webflow System: A flexible design system that ensures brand consistency and allows for rapid content updates.
Enhanced Content Hub: An advanced blog featuring dynamic, live-filtering search capabilities to improve user engagement and establish thought leadership.
