I love when you can take 2D elements and create Faux 3D. For this logo mark, it invokes the idea that it is a cube that is moving around and you can see inside of it.

And it's changing blocks as it goes and you can see what blocks are being changed into. What's really cool is that this has a sea in it and a sea within the block. It is fabulous and wonderful and also has a very sort of like tech device, almost like an exotic device.

And it is a mark that soars through the noise and is memorable.