Cover of a book titled "Super Powers" featuring a bright yellow and black design with bold text and graphic elements.
A stylized logo featuring a bold, golden "S" with lightning motifs on a dark background.

share this:

Shop Controller

Modernizing auto shop management through strategic branding & design

ShopController needed to break into a competitive market while solving critical industry problems:

  • Paper-based systems creating budget leaks and inventory inaccuracies

  • Management systems decades behind modern technology

  • Fragmented workflows hampering daily operations

  • Outdated analytics preventing data-driven decisions

  • Poor user experiences designed without cohesive vision

Power On

I developed a comprehensive brand and digital strategy that positioned ShopController as an industry transformer:

  • Persona-Focused Approach: Rather than demographic targeting, I created tailored experiences for three key user types:

    • Shop Owners/Operations requiring strategic business intelligence

    • Service Writers/Managers handling customer interactions and job intake

    • Technicians needing simplified interfaces for time tracking and updates

  • Distinctive Visual Identity:

    • Created a bold yet clean design language with automotive-inspired aesthetics

    • Developed a symbolic logo featuring interlocking C shapes forming an S with a lightning bolt

    • Implemented a versatile color system with dark/light modes for different contexts

    • Established condensed typography that balanced brand recognition with functional clarity

  • Strategic Brand Positioning:

    • Crafted the "Power On" tagline and "superpowers for your auto shop" concept

    • Positioned shop teams as heroes in their efficiency journey

    • Built a narrative around conquering paperwork chaos and financial leaks

  • Comprehensive Design System:

    • Built modular components with an 8-pixel spacing system

    • Created a "website kitchen sink" with pre-designed elements

    • Developed adaptive interfaces for both web and mobile applications

    • Established guidelines ensuring consistent implementation

Measurable Impact

  • Shop Controller was able to go to market

  • Able to take the branding and use for subsequent brands based on my design language

  • Achieved enthusiastic user adoption through social media campaigns

saas ui/ux design services. brand design agency san francisco
saas ui/ux design services. brand design agency san francisco
Abstract close-up of shiny metallic surfaces and spherical shapes, with a mix of light and shadows.

Ready to level up
your branding?

Get a free 10-min design consultation by filling out the form below. I look forward to seeing how I can help you.

A person with short hair and a white t-shirt smiles warmly at the camera in a bright, blurred indoor setting.
Abstract close-up of shiny metallic surfaces and spherical shapes, with a mix of light and shadows.

Ready to level up
your branding?

Get a free 10-min design consultation by filling out the form below. I look forward to seeing how I can help you.

A person with short hair and a white t-shirt smiles warmly at the camera in a bright, blurred indoor setting.
Abstract close-up of shiny metallic surfaces and spherical shapes, with a mix of light and shadows.

Ready to level up
your branding?

Get a free 10-min design consultation by filling out the form below. I look forward to seeing how I can help you.

A person with short hair and a white t-shirt smiles warmly at the camera in a bright, blurred indoor setting.

©2025 Tim Preut Design, All Rights Reserved

©2025 Tim Preut Design, All Rights Reserved

hello@timpreut.design