Bridging complexity with clarity for a global audience.
After a 7-year collaborative partnership on multiple UI/UX projects, Spherex entrusted me with revitalizing their brand identity. This exciting opportunity began with a pivotal brand strategy session with CEO Teresa, establishing a clear design direction.
Brand Identity Elements
The brand identity centers on three key components:
Conceptual Imagery - AI-generated visuals that emotionally communicate Spherex's purpose through movie and television-inspired imagery combined with app functionality overlays
Strategic Logo Mark - A design that represents Spherex's three technological pillars and their relationship to global communities
Distinctive Color Palette - Warm, tech-forward colors that balance innovation with approachability
The typography choices intentionally convey a soft, technical, yet human feel—differentiating Spherex from competitors and reinforcing their authentic technological expertise rather than "AI snake oil."
Deliverables
Comprehensive style guide
Conceptual infographic library
Tradeshow banner
